Steve Jobs once said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda for an entire generation that is to come.” Storytelling is a powerful tool for inspiring action, changing behaviors and building bridges.

As companies struggle with their messaging on supplier diversity and sustainability, storytelling is the most effective way to communicate with various stakeholders and move forward the corporate strategy in meaningful ways.

This session looked at data from the perspective of executive leadership, employees, and the supply chain and provide context and understanding to the communities that are impacted by corporate strategy and messaging.

At the 2022 National Minority Supplier Diversity Council (NMSDC) Conference and Exchange in New Orleans, Florence Amate and her mentor, Kerry R. Watson, Jr., jointly presented on the power of storytelling to communicate socioeconomic impact and specifically how going beyond the data at MGM National Harbor shed light on the company’s efforts in Prince George’s County. This has led to increased understanding and appreciation for the socioeconomic impact that MGM has had on households, businesses, and the community at large.

About Florence Amate

Florence Amate is the Founder and President of Laisar Management Group. A management consulting company based in Silver Spring, Maryland, that is helping organizations rethink the role Supplier Diversity and Sustainability plays in their overall business strategy. Organizations in every industry have relied on Florence and her team to shape their community engagement and sustainability strategies.

Florence’s belief that companies are stronger when they take the time to understand their common interest within the communities, they choose to operate has been evident in the projects she has worked on over the last 12 years. Since 2011, she has successfully developed and managed economic and workforce inclusion solutions utilizing various proprietary business and data analytics applications. Organizations have embraced how internal and external data can be used to improve their bottom line, tell their story and build stronger and more vibrant communities.

About Laisar

Laisar provides supplier diversity, sustainability services and solutions. Laisar’s innovative, and integrated solutions for economic inclusion and workforce utilization, shapes community engagement and overall corporate strategies. We work with clients to develop and execute programs that bring socio-economic benefits to the communities where they live, work and play.


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